I made it to The Gap

April 3, 2010 at 2:58 pm (commercial, fashion) (, , , , , , , , , , , , , , , , , , , )

I’m not a huge fan of The Gap.  I never was and going in did not change my mind.  In three words its neat, clean and denim.  Even the scents are clean.  Not to mention its a bit more expensive than I’d like.  I’m not going to buy 80 dollar jeans, however nice they are.  Even if I did have the money the Gap’s not exciting enough for me to shop at.  Neat and Clean is ok, but that’s not exactly what I’m looking for in clothing.  And what’s the whole thing about 1969? I didn’t see any hippy stuff going on in there.  Lucky Brand does that much better than The Gap.  The music wasn’t all that good. It varied between soft rock and some slow weird techno that sounded like something I could have made which means not good. There weren’t too many pictures of people in the store, two big posters, and some little ones scattered around.  It didn’t help me figure out who are the people wearing the clothes. 

So who exactly is The Gap advertising to? Its kind of a mystery.  I should have gotten it walking in the store.  I didn’t.  And looking at their commericals with Sarah Jessica Parker and Common or their Christmas/Hannaka/ Kwanza one I thought they were looking for fun, cool people, but in the store it was like they were looking for boring people who like normal jeans.  Not a ripped one in sight. Just the basics: straight, boot, I don’t even know if they had wide. But the quality of the jeans was good.  Better than some places, but I would rather shop at Old Navy which is the same company anyways. But Old Navy has better commercials and is much cooler in general.

Unlike the other stores I had to look at for my grad school ap: Aeropostale, Abercrombie and Fitch, American Eagle, and J Crew, The Gap sales children’s clothes.  Aeropostale and American Eagle attract tweens who can pick out their own clothing, but not children whose parents are doing the shopping.  All of them have mens and womens clothing.  But all the rest of the stores at least had a definite brand image of whose coming into the store.  Aeropostale with the bright colors, Tees, and hoodies is fairly youthful although I did see an entire family, the dad, mom, and daughters, all wearing Aeropostale.  American Eagle is youthful with a kind of laid back, and beachy hemp wearing. Abercrombie’s like a club, for partiers and “Hot” people, while J Crew is more mature than the other stores. College age and up I’d say. The Gap is somewhat mature with its basics: sweaters, jeans, and the like.  The image seems to be basic and neat, classic.  But when there are more exciting stores to shop in  with more character and your commercials aim for something else it gets all jumbled up as to who should shop in there.

People pay for the brand image more than the. clothing.  Why would they be interested in buying from a store with a confused image? And with everyone trying to be uber fasionable now days are basics selling if they aren’t cheap? People will buy basics, normal jeans and sweaters, but if you can get that at Walmart for under $30 are you willing to shell out $80 even if it is better quality?

Of course it could just be the Gap at Chesterfield Townscenter and it may not reflect all other Gaps, but there is a reason I never shop at The Gap.

Kagehime

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Mo Faux Shopping

March 21, 2010 at 12:55 pm (fashion, Uncategorized) (, , , , , , , , , , , , , , , , , , , , , , , )

I visited the all other places on my list for grad school except the Gap itself.  That will have to wait for another time.  And I had forgotten that Aeropostale was on the list previously but here’s what I got

J Crew is sophisticated carrying things like Panama hats and polos.  Its got some nice jackets and dresses too.  No music played in the store and it was open and easy to shop in.  I liked it, but could really afford anything in there.  And its not just for tiny people like American Eagle and Abercrombie.

Abercrombie and Fitch is like shopping in a night club.  Dance music pounded and pictures of half naked (I don’t really know what that means but I think thats what they were) models hang on the ways as I walked through. There was way way TOO much perfume sprayed in that store!.  I heard someone actually say it stank.  I agreed.  I couldn’t stay in there very long thanks to that and all their clothes over priced anyways.  30 dollars for a t shirt that says Abercrombie? Yeah right.  And here the employees have to be hawt.  Remember that suit about the girl with the prosthetic arm getting fired?  I seriously noticed the employees.  And all there clothes were for tiny, fit people.  For the girls everything was for like a six and under.  They  try so hard to be “cool” and “up to date.”  I went in and they were like sign up for free texts. I was like I hope those give good sales because nothings cheap in here.

American Eagle I went in this time at a different mall. I was at Short Pump this time while I was a Regency before.  Again the double zeros where out on display and it was hard to find a six.  BTW do not buy American Eagle Perfume it stinks.  The first wiff is good.  But the second and third I just smelt chemicals.  Granted I have a good nose. But please I beg of you do not buy and do not wear their perfume. The prices were reasonable unlike Abercrombie.  The music it was calmer and was more like daytime, hang out, beach music so it was more chill as well.

Lastly, but not the least, I went to Aeropostale.  The place where all the kids seem to want to get their clothes.  I’m talking about tweens who like places like Justice.  Aeropostale had very bright colorful clothes.  And the prices weren’t back.  You can easily find $10 Tees here unlike Abercrombie and there are plenty of hoodies.  And their perfumes are actually really good.  While inside I saw an entire family wearing Aeropostale clothes which I found funny.  The mom, the dad, and the kids, walked into the store looking like an ad.

Where do you like to shop? Any of these places?  Personally I like Pennys,  Kohls,  Old Navy,  Forever 21,  H&M, and a few other places.

Kagehime

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A Look @ American Eagle

March 20, 2010 at 10:50 am (fashion) (, , , , , , , , , , )

For my grad school ap  for advertising they have me doing some strange and some kind of cool stuff.  Like I get to go into clothing stores which I like doing and compare them.  The ones they have me going in aren’t necessarily the ones I shop in so I’m not too afraid of going on a shopping spree.  They’ve got me looking at the Gap, Abercrombie and Fitch, J Crew, and American Eagle.  I have to see why and how these other stores are taking away the Gap’s market. 

So far I’ve only gone into American Eagle and I have to say it made me feel fat and I am by no means fat unless I decided to model.  They had all their double zeros out on display and I was like where are your 6s.  I understand that zeros and the like are difficult to find in normal stores so I wasn’t all like get me out of here, but really the double zeros don’t have the best look aesthetically when on display.  They carry a lot of denim and plaid, but that’s to be expected.  Now I have to check out the other stores on the list.

Do you shop at any of these stores?  What do you think?

Kagehime

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Dolce and Gabbana Pajama line

April 4, 2009 at 4:24 pm (fashion) (, , , , , , )

Have you looked at Dolce and Gabbana’s spring/summer collection yet?  It strongly reminds me of pajamas.  I guess they thinking people are looking to be comfortable.  Another defining factor to this collection is outright puffiness. Check out the runway show at Dolce and Gabbana.  I for one am not ready for extreme puffiness or pajamas as “high class” public wear.  In college you see enough people walking around in pajamas, but that’s mostly because they were too lazy to get dressed. 

c2relsaDolceGabbanaSpring2009.jpg image by Fashion_Critic_

What do you think of tDolce and Gabbana’s  spring/summer collection?

Kagehime

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Gagaflutitis

April 3, 2009 at 5:24 am (music) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , )

 

 I admit I’ve searched way too much about Lady Gaga but there’s a reason and its that I got gagaflutitis or some such ridiculously named disease.  Gaga always talked about she’s going to give everyone the flu.  Apparently I caught it and sometimes its annoying even to me. 

So how did I caught gagaflutitis?

Phase 1  Radio Gaga

Once I was listening to the radio.  I’m in college so I usually just use my computer, but I was home for a short break  around december so I was listening to the radio.  I like dance music so I was happy that I lot of dancy songs were on the radio like Katy Perry Hot N’ Cold, Rihanna Disturbia, etc.  Then I heard just dance, didn’t know who it was by yet, but I was like yes dance music’s back.  Naturally I looked up just dance on my computer and found out it was by lady gaga and I was like “what kinda of name is that?” Then I watched the music video and I was like hmm different, but cool.  Then I  saw poker face and was like wow! I loved the song and the beginning of the vid with the great danes.  Then I went through all the songs that were available on youtube at the time and realized they were all good.  But then my computer messed up.  It would only play the beginning of music videos so I ended up watching the beginning of poker face and disturbia too dozens of times.  And actually my computer let me play love game completely for some reason.

Next thing I knew my computer crashed completely and I was left depending on the computer lab for computer use and tv (which I rarely just watch tv usually it has to be a show that I like).  So I was watching tons of mtv u and stuff.  The funny thing is I think it was the crazy beat in love game that kept me hooked, because I couldn’t get enough bass after hearing that.  And of course I found out how dirty the lyrics were early on.  And I had made the mistake of watching The Fame part 1 in a computer lab if you know what happens in that.  

Phase 2  Exams

Every exam period I usually watch tons of anime, but since throughout the year I started liking anime less and less I needed something to fill that void.  And so I listened to tons of Lady Gaga and watched all those fake vids people enjoy putting up.  I also starting looking up stuff about her like her age and where she was from and what’s her real name, etc. So then I decided that I was diffently getting the album The Fame during the Christmas break.  Usually I only like a few songs or so on an album but I liked all of Gaga’s so I had to buy it.  I also wanted to buy the Twilight album, because I had seen the movie and hey Muse is awesome.

Phase 3 The Fame

I bought The Fame on itunes and listened to it a lot during the break. Mostly uneventful I suppose.  Then I came back to school and was like whatever I’m over it. 

Phase 4 Pop ate my heart

That was not true Heard some more songs online.  And saw the acoustic pokerface version.  Awesome.  So then I wanted tickets to see her show etc.  Still haven’t gone and the shows been postponed here…

So how bad is my gagaflutitis? I talk about her pretty much all day to everyone I know whenever I find out something I think is interesting about her or heard a new song.

Why am I so addicted? For one I always go through a phase of liking some muscian or other, but its never been this bad because the musician is now either dead or old.  They are not in the process of possibly becoming a legend, they already have become one.

Another reason is that her ideas and pictures are very accessible online.  Three I think I just like crazy musicians in general, especially if they’re very good.  And look at her fashion.  I think its crazy cool.  That zipper eye on American Idol? How crazy was that? Another big reason is that I’ve found some awesome music, other than hers.  Like why wasn’t I listening to Queen before? Then I found Roisin Murphy formerly of Moloko, Ladytron who’s supposed to be working with Christina Aguilera, the Gossip, and some others.  Also, she changes enough or puts out new material enough to keep my short attention span occupied.  And quite possibly the biggest reason is that she writes her own lyrics and designs her own clothes.

The funny thing about these phases is that the one I was going through right when I first heard Gaga was David Bowie who is one of her idols. 

So am I obsessesed or going through a phrase? Probably a mixture of both.

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Cheaphobia

April 2, 2009 at 3:39 pm (fashion) (, , , , , , , , , )

Lately I’ve developed something I like to call cheaphobia.  I can’t stand cheap things anymore, but its not like I can afford more expensive things so I thing I’m kinda screwed unless I can make a lot of money somehow.  I always buy cheap, because that’s what I can afford and still have money.  For example I buy $20 shades instead of $100 ones or $20 watches selling for 7.  And cheap watches are never good.  This winter half of the watches were falling apart in the store.  How could they expect people to buy them?  And even so, the watch I ended up with has problems although I can still wear it.  As for cheap sunglasses…well I would like to look at the more expensive ones to compare them.  I’ve never actually looked closely at nice shades, watches, or clothes for that matter.  I hope they are better quality because a lot of stuff in stores now days are crap.  It makes me wonder if it was always like this and I never noticed or that I’ve become picky.

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Shojo Beat Contest

January 10, 2008 at 9:49 pm (Uncategorized) (, , , , , , , , , , , , , , , , , )

Hey,

A part of my contest fever was entering every contest featured in the December issue of Shojo Beat.  Most of the contests are basically drawing type and based solely on luck.  I entered all of them with the hopes of winning at least one.  One of the contests required me to design an outfit in order to win two complete outfits from the Japanese Gothic Lolita company Baby.

The outfit I designed is below.  Of Course the outfit is in the Gothic Lolita stlye.  It has to be dark and cute.  I drew a lot of lace to give it a flowing flowery feel.  Also the shirt collars are based on kimono. The jacket is essentially a military jacket while the shirt design was based on a corset. I used pink, because its cute and black because its supposed to be gothic. Tell me what you think.

gothloli1copy.jpg picture by galaxyalpha

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