Thinking Man in a Dunce Cap

December 12, 2010 at 9:20 pm (rant, Uncategorized) (, , , , , , )

I found the thinking man wearing a dunce cap. The image shows me in class exactly.  Well maybe not exact, I’m not a man, but  I think really hard and yet it just leads to the dunce cap which means I end up feeling stupid no matter how hard I think out the problem. 

I might fail out actually….because ultimately the thinking man can think as long as he wants, but if he never comes up with something interesting or good it doesn’t matter. In advertising if its not a sellable idea then what’s the point? Its a brutal business.

Sorry for the low res.  My cell’s camera is not always so reliable, but it gets the job down. So ever feel like the thinking man in a dunce cap?

Kagehime

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Christmas too early for ya?

November 20, 2010 at 10:59 pm (commercial, Uncategorized) (, , , , , , , , , )

As soon as Halloween was over it was like screw Thanksgiving, lets do Christmas. Usually its after Thanksgiving they worry about Christmas, but Christmas is the big money maker. I guess our economy’s not doing great and they say the recession’s over…

I don’t know why the atheists are against Christmas still, because honestly its all about consumerism now. Maybe they had one too many Christmas cards with the Nativity scene or God blessing  them.

The earlier I hear about Christmas, the more watered down the season feels for me.  Especially if I’m hearing about it in ads. I don’t mind talking about Christmas in fact I like to and I’m eager to celebrate the holiday, but not because I want stuff and that’s all the commercials focus on.  And I like Thanksgiving so lets not skip it for the eagerness of money and gifts that Christmas is going to bring.

What do you think? Fine with Christmas season starting right after Halloween? Or want it after Thanksgiving?

Kagehime

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The Apprentice + The Shark Tank= My Life

November 17, 2010 at 11:54 pm (Uncategorized) (, , , , , , , )

Saying my life is like the Apprentice  and Shark Tank, I’m sure you know I’m somehow into business.  True, but not quite. I’m in school for advertising and it does not feel like school. It feels like a straight up reality show. In fact it would be interesting to watch too.

Every week we have to come up with entire campaigns and other assignments that if it was for undergrad would’ve taken weeks all at the same time.  And then we have any number of presentations in one week. Not to mention we have people drop out, and fail out… All we need is Donald Trump saying “You’re Fired.” After this program I’m sure I could win the Apprentice and get my business through the Shark Tank. Of course I would need a business….I’m working on it.  I plan to launch this winter.  I have the domain name. I just have to figure out how to make a site…but that would be for another post.

It can’t be a reality show without rumors of “snake handlers” and “seas of venomous snakes” which we have in plenty.

A successful end to this show will be a good job that makes enough money so I can pay off these loans.  Its an indirect win.  I wish we were in it for straight cash or maybe not…those snake handlers might get out of control then. But then I wouldn’t be so infernally broke. But as they say “Give a man a fish, feed him for a day.  Teach a man how to fish and feed him for a lifetime.” Its better to actually learn skills instead of just go after the cash. But better is not easier.

Anybody else living a reality show?

Kagehime

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The Home of the Cavemen

November 13, 2010 at 12:08 am (Uncategorized) (, , , , , )

I went to the home of the Caveman today, the Martin Agency. Yeah they made those cavemen commericals, you know the ones. Just walking in was awesome.  The mere appearance of the agency is awesome.  I’ve seen the Martin Agency’s work and know awesomeness comes from there, but for the building itself to be awesome, I hadn’t expected that.  I think in general ad agencies are designed better than the average work space. Square white rooms don’t exactly inspire great thoughts of creativity.  I hate square white rooms. If I had ever been to jail I’m sure that’s exactly what they would remind me of. Basically if the space ain’t cool, I don’t want to work there.

The agency even has a spiral staircase. I love those. One day I plan to get one put into my house.  Of course I would need a house for that, but I have time. Although if I worked somewhere with a spiral staircase maybe I wouldn’t need to put one in my house. But what can I say? I’m obsessed.

And of course I ran into the Gecko there.

Do I want to work for the Martin Agency? I have time to decide, but it does seem really awesome there.

Kagehime

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I made it to The Gap

April 3, 2010 at 2:58 pm (commercial, fashion) (, , , , , , , , , , , , , , , , , , , )

I’m not a huge fan of The Gap.  I never was and going in did not change my mind.  In three words its neat, clean and denim.  Even the scents are clean.  Not to mention its a bit more expensive than I’d like.  I’m not going to buy 80 dollar jeans, however nice they are.  Even if I did have the money the Gap’s not exciting enough for me to shop at.  Neat and Clean is ok, but that’s not exactly what I’m looking for in clothing.  And what’s the whole thing about 1969? I didn’t see any hippy stuff going on in there.  Lucky Brand does that much better than The Gap.  The music wasn’t all that good. It varied between soft rock and some slow weird techno that sounded like something I could have made which means not good. There weren’t too many pictures of people in the store, two big posters, and some little ones scattered around.  It didn’t help me figure out who are the people wearing the clothes. 

So who exactly is The Gap advertising to? Its kind of a mystery.  I should have gotten it walking in the store.  I didn’t.  And looking at their commericals with Sarah Jessica Parker and Common or their Christmas/Hannaka/ Kwanza one I thought they were looking for fun, cool people, but in the store it was like they were looking for boring people who like normal jeans.  Not a ripped one in sight. Just the basics: straight, boot, I don’t even know if they had wide. But the quality of the jeans was good.  Better than some places, but I would rather shop at Old Navy which is the same company anyways. But Old Navy has better commercials and is much cooler in general.

Unlike the other stores I had to look at for my grad school ap: Aeropostale, Abercrombie and Fitch, American Eagle, and J Crew, The Gap sales children’s clothes.  Aeropostale and American Eagle attract tweens who can pick out their own clothing, but not children whose parents are doing the shopping.  All of them have mens and womens clothing.  But all the rest of the stores at least had a definite brand image of whose coming into the store.  Aeropostale with the bright colors, Tees, and hoodies is fairly youthful although I did see an entire family, the dad, mom, and daughters, all wearing Aeropostale.  American Eagle is youthful with a kind of laid back, and beachy hemp wearing. Abercrombie’s like a club, for partiers and “Hot” people, while J Crew is more mature than the other stores. College age and up I’d say. The Gap is somewhat mature with its basics: sweaters, jeans, and the like.  The image seems to be basic and neat, classic.  But when there are more exciting stores to shop in  with more character and your commercials aim for something else it gets all jumbled up as to who should shop in there.

People pay for the brand image more than the. clothing.  Why would they be interested in buying from a store with a confused image? And with everyone trying to be uber fasionable now days are basics selling if they aren’t cheap? People will buy basics, normal jeans and sweaters, but if you can get that at Walmart for under $30 are you willing to shell out $80 even if it is better quality?

Of course it could just be the Gap at Chesterfield Townscenter and it may not reflect all other Gaps, but there is a reason I never shop at The Gap.

Kagehime

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Mo Faux Shopping

March 21, 2010 at 12:55 pm (fashion, Uncategorized) (, , , , , , , , , , , , , , , , , , , , , , , )

I visited the all other places on my list for grad school except the Gap itself.  That will have to wait for another time.  And I had forgotten that Aeropostale was on the list previously but here’s what I got

J Crew is sophisticated carrying things like Panama hats and polos.  Its got some nice jackets and dresses too.  No music played in the store and it was open and easy to shop in.  I liked it, but could really afford anything in there.  And its not just for tiny people like American Eagle and Abercrombie.

Abercrombie and Fitch is like shopping in a night club.  Dance music pounded and pictures of half naked (I don’t really know what that means but I think thats what they were) models hang on the ways as I walked through. There was way way TOO much perfume sprayed in that store!.  I heard someone actually say it stank.  I agreed.  I couldn’t stay in there very long thanks to that and all their clothes over priced anyways.  30 dollars for a t shirt that says Abercrombie? Yeah right.  And here the employees have to be hawt.  Remember that suit about the girl with the prosthetic arm getting fired?  I seriously noticed the employees.  And all there clothes were for tiny, fit people.  For the girls everything was for like a six and under.  They  try so hard to be “cool” and “up to date.”  I went in and they were like sign up for free texts. I was like I hope those give good sales because nothings cheap in here.

American Eagle I went in this time at a different mall. I was at Short Pump this time while I was a Regency before.  Again the double zeros where out on display and it was hard to find a six.  BTW do not buy American Eagle Perfume it stinks.  The first wiff is good.  But the second and third I just smelt chemicals.  Granted I have a good nose. But please I beg of you do not buy and do not wear their perfume. The prices were reasonable unlike Abercrombie.  The music it was calmer and was more like daytime, hang out, beach music so it was more chill as well.

Lastly, but not the least, I went to Aeropostale.  The place where all the kids seem to want to get their clothes.  I’m talking about tweens who like places like Justice.  Aeropostale had very bright colorful clothes.  And the prices weren’t back.  You can easily find $10 Tees here unlike Abercrombie and there are plenty of hoodies.  And their perfumes are actually really good.  While inside I saw an entire family wearing Aeropostale clothes which I found funny.  The mom, the dad, and the kids, walked into the store looking like an ad.

Where do you like to shop? Any of these places?  Personally I like Pennys,  Kohls,  Old Navy,  Forever 21,  H&M, and a few other places.

Kagehime

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A Look @ American Eagle

March 20, 2010 at 10:50 am (fashion) (, , , , , , , , , , )

For my grad school ap  for advertising they have me doing some strange and some kind of cool stuff.  Like I get to go into clothing stores which I like doing and compare them.  The ones they have me going in aren’t necessarily the ones I shop in so I’m not too afraid of going on a shopping spree.  They’ve got me looking at the Gap, Abercrombie and Fitch, J Crew, and American Eagle.  I have to see why and how these other stores are taking away the Gap’s market. 

So far I’ve only gone into American Eagle and I have to say it made me feel fat and I am by no means fat unless I decided to model.  They had all their double zeros out on display and I was like where are your 6s.  I understand that zeros and the like are difficult to find in normal stores so I wasn’t all like get me out of here, but really the double zeros don’t have the best look aesthetically when on display.  They carry a lot of denim and plaid, but that’s to be expected.  Now I have to check out the other stores on the list.

Do you shop at any of these stores?  What do you think?

Kagehime

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Trapped in a Box

January 17, 2010 at 3:56 pm (art, jobs, rant) (, , , , , , , , , , , , , , , , , , , , )

I’m having trouble deciding on a REAL career path because everyone always wants to put you in a box.  It doesn’t really matter if you fit there or not, but it allows them to better understand you and I suppose it is easier just to go into a box that’s already there instead of making your own. I’m not even sure I want a box at all.  Once you create a box you create limitations.  Although it does help to be categorized, but people will try to do that for you so I guess I don’t have to worry about that.

I could go to grad school for advertising/marketing in

Art Direction which is for people who like design, photography, fonts, basically think visually

Communications strategy which is for the people who ask why…and why not, insights for blue prints, eager to solve business problems, look for new ways to interact with people, are a culture junkie

So if I do communications strategy will I get the chance to do art? Or would I be too insanely busy? Which would in turn drive me insane.

And then if I go back for art I’m far behind the other applications in the fine arts department or to be an art director actually.  I have very little experience with a mac and that seems to be a pre req for all the concentrations.  Wtf is up with that.  Supposedly “all creative people use a mac” so I must not be “creative.”

And if I want to be a creative director some day it looks like being an art director or copywriter is the way to go.  Or being Lady Gaga. Sarah Jessica Parker, or Lindsay Lohan.  Celebs seem to be snatching up the office of creative director left and right.

Then I have the problem that I want to start a business, draw comics, paint, and I want to make money.  Which track will get me money and allow me to do what I really want to do?  Not to mention the price of grad school is outrageous.  Who can afford that even with loans? I feel sick to my stomach thinking about it.

There’s a No Doubt song Trapped in a Box that describes this problem pefectly.

Kagehime

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