In 1984, Apple had a commercial played at the Super bowl that made commercial history.
Years later, at the Super bowl, this Motorola Xoom commercial makes obvious reference to the 1984 commercial. While its awesome I can’t say I’m going to go out and get a Xoom. I kinda still want an ipad, even if that will leave me in the sea of sameness that is 1984. And too bad Motorola isn’t the only company making digs at Apple commercials right now. Tmobile got there first with the I’m a mac and pc campaign they’ve been on.
How do you like this Motorola commercial? Thing Apple turned into the bad guys from 1984 with its dominance over the mp3 and tablet markets? In 1984 Apple was the challenger that brought change to the market. Today who doesn’t refer to an mp3 as an ipod? Or refers to a tablet as an ipad? Is it truly 1984 and can Motorola do what Apple did in 1984?
I’m going to talk about a commercial. Talking about ads is part of what I do anyways. But this one I noticed for this one to its similarity to the Apple ads. At first I thought it was. I knew that I’m a PC was not planning to be in any more commercials so I just assumed they got new people for the roles. So much for assuming. Its actually a T-mobile ad. I almost mistook it except it was bashing the iphone for its AT& T service. If I didn’t pay attention to it I would have except I paid attention because of the similarity.
I don’t want to run out for 4G with Tmobile. In fact I don’t want Tmobile. Tmobile’s currently 4th in the race for phone service. What does this say about its service? Is it good? How far is its coverage? I know this ad is claiming Tmobile is better than AT&T, but at least AT&T is number 2 in the race.
And the other thing about this commercial I still think iphone from seeing it. I don’t think about whatever other phone is associated with Tmobile. I might not know any phones with Tmobile…the Evo? And do people get the service for the phone? Or the phone for the service? If people get the service for the phone I’m not sure how helpful this ad is, but maybe it’ll get people thinking.
Personally I have Verizon because they bought out Alltel. So far I haven’t had any service problems, but I’ve yet to upgrade to a smartphone. If I do upgrade I don’t want Tmobile unless they can show me awesomeness. My eyes are currently set on the iphone. The Droid seems more technologically advanced than what I would have use for. Really I had someone show me all the thing the ipod Touch could do before I decided to get one. I wouldn’t have bothered to get it otherwise. Maybe the Droid isn’t actually more advanced, but that’s exactly what I think from seeing the commercials and I’ve seen more people with iphones than Droids so its not on my list to get or even look at.
What did you think of this ad? And what kind of smartphone do you have or want?
As soon as Halloween was over it was like screw Thanksgiving, lets do Christmas. Usually its after Thanksgiving they worry about Christmas, but Christmas is the big money maker. I guess our economy’s not doing great and they say the recession’s over…
I don’t know why the atheists are against Christmas still, because honestly its all about consumerism now. Maybe they had one too many Christmas cards with the Nativity scene or God blessing them.
The earlier I hear about Christmas, the more watered down the season feels for me. Especially if I’m hearing about it in ads. I don’t mind talking about Christmas in fact I like to and I’m eager to celebrate the holiday, but not because I want stuff and that’s all the commercials focus on. And I like Thanksgiving so lets not skip it for the eagerness of money and gifts that Christmas is going to bring.
What do you think? Fine with Christmas season starting right after Halloween? Or want it after Thanksgiving?
Here’s a poem about the advertising history of the VW Beetle. I had to think so much about the beetle that I ended up dreaming about the car. Not necessarily a bad thing, just weird.
In case you don’t know what some of their ads look like here’s the Lemon one:
Not many companies belittle their product. And even if they do, not to the point of the Beetle. They called it a freaking lemon. You can’t say much worse for a car. It was a good thing the Beetle was the exact opposite otherwise those ads would have crushed the product.
I think eating Solistice is like eating the Sun. Or at least I’ve told a friend that and though it sounded really awesome. 5 is currently my favorite gum because of all the crazy names and the gum more or less takes good.
I’ve only seen 5 gum advertise for its React gum. With React sometimes its awesome and sometimes its not…you never know what its going to taste like. Solstice’s is better. It should get its own ad. I kinda wish 5 would advertise more. The gum’s crazy names could lead to some crazy ads. What do you think?
What’s your favorite kind of gum? Do you like 5?
Yeah I know you don’t eat gum, you chew it, but whatever. It sounds better to say eat.
Would you want to be the Red Bull in the Last Unicorn?
I always thought the hamsters in the Kia Soul commercial were funny but this is hilarious. Hamsters in toasters, cardboard, and washing machines driving down the street. And the song The Choice is yours by Black Sheep makes this commercial great. Check it out and try not to wet your pants from laughing.
Willy Wonka’s been popping up in commercials recently. The tunnel scene was used in a Lost commercial and the song Pure Imagination is used in an AT&T. One is used for the creepiness, the other for the power of the imagination sparked in the original Willy Wonka. They were released around the same time. Coincidence? And do you like the commercials?
I’m not a huge fan of The Gap. I never was and going in did not change my mind. In three words its neat, clean and denim. Even the scents are clean. Not to mention its a bit more expensive than I’d like. I’m not going to buy 80 dollar jeans, however nice they are. Even if I did have the money the Gap’s not exciting enough for me to shop at. Neat and Clean is ok, but that’s not exactly what I’m looking for in clothing. And what’s the whole thing about 1969? I didn’t see any hippy stuff going on in there. Lucky Brand does that much better than The Gap. The music wasn’t all that good. It varied between soft rock and some slow weird techno that sounded like something I could have made which means not good. There weren’t too many pictures of people in the store, two big posters, and some little ones scattered around. It didn’t help me figure out who are the people wearing the clothes.
So who exactly is The Gap advertising to? Its kind of a mystery. I should have gotten it walking in the store. I didn’t. And looking at their commericals with Sarah Jessica Parker and Common or their Christmas/Hannaka/ Kwanza one I thought they were looking for fun, cool people, but in the store it was like they were looking for boring people who like normal jeans. Not a ripped one in sight. Just the basics: straight, boot, I don’t even know if they had wide. But the quality of the jeans was good. Better than some places, but I would rather shop at Old Navy which is the same company anyways. But Old Navy has better commercials and is much cooler in general.
Unlike the other stores I had to look at for my grad school ap: Aeropostale, Abercrombie and Fitch, American Eagle, and J Crew, The Gap sales children’s clothes. Aeropostale and American Eagle attract tweens who can pick out their own clothing, but not children whose parents are doing the shopping. All of them have mens and womens clothing. But all the rest of the stores at least had a definite brand image of whose coming into the store. Aeropostale with the bright colors, Tees, and hoodies is fairly youthful although I did see an entire family, the dad, mom, and daughters, all wearing Aeropostale. American Eagle is youthful with a kind of laid back, and beachy hemp wearing. Abercrombie’s like a club, for partiers and “Hot” people, while J Crew is more mature than the other stores. College age and up I’d say. The Gap is somewhat mature with its basics: sweaters, jeans, and the like. The image seems to be basic and neat, classic. But when there are more exciting stores to shop in with more character and your commercials aim for something else it gets all jumbled up as to who should shop in there.
People pay for the brand image more than the. clothing. Why would they be interested in buying from a store with a confused image? And with everyone trying to be uber fasionable now days are basics selling if they aren’t cheap? People will buy basics, normal jeans and sweaters, but if you can get that at Walmart for under $30 are you willing to shell out $80 even if it is better quality?
Of course it could just be the Gap at Chesterfield Townscenter and it may not reflect all other Gaps, but there is a reason I never shop at The Gap.
I seriously don’t know what to do to advertise anymore except to go all out freaking crazy, because everything always turns out to be a popularity contest or a “who’s crazier” type of thing. Popularity online is basically whose got the most connections, but it could also be that someone knows how to beat the system, because they know the system. Unfortunately I’m like the jester who decided to take on a real job. I don’t know what I’m doing and I’m just juggling different things different ways until I find what works. Therefore I’m struggling like a fool on a fool’s errand in the pursuit of happiness.
I entered a commercial contest for q94 and I’m struggling to figure it all out. Please vote at http://www.q94radio.com/pages/commercialvoting.html
See the Pursuit of happiness in a commercial. It might be sad that life’s come to that, but its best not to cry over spilled milk.