Here’s a poem about the advertising history of the VW Beetle. I had to think so much about the beetle that I ended up dreaming about the car. Not necessarily a bad thing, just weird.
In case you don’t know what some of their ads look like here’s the Lemon one:
Not many companies belittle their product. And even if they do, not to the point of the Beetle. They called it a freaking lemon. You can’t say much worse for a car. It was a good thing the Beetle was the exact opposite otherwise those ads would have crushed the product.